Japfast Puts Maxxis “Face to Face” with Performance Crowd

Maxxis has put its brand in front of 15,000 performance car enthusiasts this May, attending in force the first round of the Adrian Flux Auto Series “Japfest”, the UK's longest running circuit-based event for all Japanese performance cars. The brand says it took over the platinum village with its bright orange events unit with a 10m Maxxis arch. The stage hosted DJs, the infamous team of Maxxis Babes and three high specification cars to support the Maxxis brand.

Derek McMartin, managing director of Maxxis, stated: “We’ve been looking into various different ways of getting our brand message across to the specialist clubs round the country, since their members are always looking out for good quality tyres at a reasonable price.  Events like Japfest are ideal because they enable us to get face to face with the performance enthusiast buying public.” 

The Maxxis events team will be attending all of the Adrian Flux Auto Series this year as well as the weekend long modification show in Peterborough.