Cooper China Picks Up Three Chinese Awards

In China, Cooper Tire recently won three awards for its products and marketing campaigns. China's Auto Business Review magazine named Cooper Tire winner of the Creative Marketing Corporate Award for the 2009-2010 China Auto Blue Book, while Auto magazine conferred a 2010 Auto Ads Award upon Cooper Tire for its Cooper Knight campaign. Finally, China Motor Trend magazine named Cooper tyres as the editor's choice in tyre brands.

“These awards signify the increasing awareness in China that Cooper produces premium tyres, and that people enjoy driving on them,” said Cooper Asia general manager Allen Tsaur. “The marketing awards also reflect directly on the high-energy, high-quality work undertaken by China Operations general manager Alex Koi and his team of marketing experts.

“Awards like these are helping us build our brand in China, one of the world’s fastest-growing markets for tyres,” Tsaur added.