Avon Promotion Offers TVR Tamora to Consumer and Dealer

Avon Tyres has announced details of its latest promotion, in which one customer will drive away a classic TVR sportscar. In addition, the brand is offering dealers an incentive to promote the prize draw – for the Avon retail outlet that secures the highest number of customer qualifying entries, Avon is also offering the opportunity to enjoy a TVR Tamora for an entire weekend – 13-16 August, 2010. Avon is giving away four branded watches to each of the three runner-up retail outlets, while the ten runners-up in the consumer draw will each receive a TomTom XL IQ satellite navigation system.

Avon supplied original equipment fitment tyres for the TVR Tamora, and customers purchasing a set of four of the manufacturer’s tyres will be entered into the draw to win the latest 330bhp, 3.6-litre model. The promotion will run from 24 April until 31 July, with the winner being presented with the car at the fifth round of the Avon Tyres British GT Championship at Silverstone on 15 August. Avon will support the promotion in dealers with point of sale materials including posters and leaflets, and via its promotional website.

European managing director of Avon’s parent company Cooper Tire Julian Baldwin said, “There’s a great synergy between the Avon Tyres and TVR brands – both of us are proud British makers of quality performance products. In the past, TVR has been ably represented in the British GT Championship with amazing cars, like the Speed 6 and the Cerbera Speed 12.

“The Tamora was sold on our tyres, in a perfect marriage of high-performance products and it’s still a beautiful car. I’m sure it will make someone very happy.”