Apollo Initiates Conservation and Recycling Initiatives

Apollo Tyres has launched what it calls Habitat Apollo, a conservation and recycling initiative designed to “conserve and recycle non-renewable resources in the most effective way.”

The first formal drive under the environment initiative is on paper recycling. Employees are encouraged to use both sides of a piece of paper, print only when necessary, and dispose in a special bin. The paper collected from these bins is then taken for recycling and the recycling company gives Apollo Tyres office stationary in return.

The next initiative is to reduce the consumption of non-biodegradable materials across functions. In keeping with this spirit, Apollo Tyres has decided to completely do away with the conventional poly-wrapping of tyres.

All poly-wrapping will stop from the end of May 2010. Instead, tyres from Apollo will now sport attractive labels. Poly-wrapping of commercial tyres have already ceased for all brands. The same will now be applicable to all passenger car tyres across all markets.

The latest moves come in addition to existing initiatives like the use of alternative energy sources like wind and solar power, water harvesting and recycling. Habitat Apollo aims to take this corporate message to individual “Apolloites” and bring about a change in individual eco-consumption.

“Our actions, no matter how small, have an effect on the planet. We have to be conscious of the negative impact our actions can cause and try to mitigate them responsibly,” said Onkar S Kanwar, chairman, Apollo Tyres at the launch of Habitat Apollo.

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