Yokohama Opens Store at Nurburgring

On Saturday 27 March 2010 Yokohama Europe GmbH opened the "Yokohama Store" at the Nurburgring in Germany, one of the most well-known racing circuits in Europe. President Osamu Mikami of Yokohama Europe GmbH and many representatives of local media were present at the opening ceremony on the 27th. Yokohama Rubber is the first Japanese tire manufacturer to open a directly managed shop at the circuit.

 The announcement follows the establishment of the “Yokohama Test Center” at the circuit, Yokohama Rubber reports that it is developing high-performance tyres there.

The Yokohama Store measures 300 square metres and consists of two rooms. In the show room, Yokohama Rubber’s global flagship brand “ADVAN” and other Yokohama Rubber tyres in various categories are displayed. Original goods, including caps, shirts and watches are sold, and light meals are available. The second room will be used for meetings and other events staged for customers and fans.