Why Balance? Hoffmann to Answer in Essen

Wegmann Automotive the parent company of the Hofmann balance weight brand and the world leader in weight production is set to present the results of a series of long-running tests at the Forthcoming Essen Show. In order to answer the ongoing question “why balance?” the company has produced video to illustrate the effects of imbalance on the vehicle and their impact on safety, comfort and vehicle wear. In order to make the messages clear to customers and consumers, some of which are more complicated and wide ranging than you first might think clearer, Wegmann has developed a specially designed counter display which will also be presented at the tyre show.

The company first announced its plans to make communicating messages like this to customers easier than ever last year, when it introduced a new stand-in-stand concept. After May last year, customers were able to provide its customers with a complete stand concept on request.
 
The core element is a modern display stand that is a good two metres tall and contains a flatscreen TV in addition to selected product samples. This makes it possible to show videos/presentations provided by Dionys Hofmman or the customer’s own clips.
 
Depending on how much space is available, the concept can be expanded to include an additional display stand. Rims can be attached to this or, alternatively, a model car that has been specially prepared to illustrate imbalance. According to the company, the effects of imbalance on a vehicle can be “impressively highlighted” using a model car. Other elements such as a backdrop panel, a display stand for flyers and promotional material can be provided following an individual consultation.

Wegmann Automotive has said ti will also exhibit a range of products including its Hofmann Power Weight and Franken-Original lines on its stand (Hall 1-110).

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