Shandong Linglong Reports Topping Chinese Export Chart

Using statistics gathered by the tyre branch of the China Rubber Industry Association, Shandong Linglong reports that the value of its export deliveries reached RMB 4.139 billion (£394.4 million, $606.5 million) in 2009 on the back of an export delivery volume of 12.969 million units, giving the company an export income of more than US$600 million for the second consecutive year. This is, the company says, the largest of any tyre company in China – Shandong Linglong comments that average export delivery value for the Chinese tyre industry last year was RMB 3.718 billion (£354.3 million, $544.8 million) and average export volume was 11,748,000 units. The company’s total sales revenue for both domestic and export markets was RMB 13.1 billion (£1.25 billion, $1.92 billion).

Commenting on business conditions during 2009 and making specific reference to the financial crisis and the US import duties, Shandong Linglong says it implemented “some measures to take advantage of the opportunity, turning crises into opportunities.” Specifically, the company says it adjusted its product structure, optimised external trade, made the most of diversified international markets and upped its activities in marketing its products internationally.

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