S&H Tyres Signs Zeetex Distribution Deal with Kossen BV

S&H Tyres BV has signed a contract with Kossen BV to exclusively distribute the company’s Zeetex truck and bus tyre range in Western Europe. According to S&H representatives, the company has more knowledge in PCR, UHP and SUV tyres than in the truck tyre sector, leading to the decision to choose “a trustful and respectful distributor in this field.”

Kossen BV was reportedly S&H’s first choice “based on a long history with Jan and Jeroen” (company executives). “After selling them some containers of Zeetex truck and bus tyres to test the quality, Kossen was said to have been more than happy with the product so we started to talk about the second step,” S&H Tyre’s Simon Klapwijk explained, adding: “As trust and partnership are very important for both companies it was not difficult to find common ground for a long term partnership.”

As a result of the deal, Kossen will show the new Zeetex truck and bus radial range at its stand (hall 2 – 412) during Essen week in order to promote the Zeetex TBR range and specifically some new patterns and sizes.  In the longer term S&H and Kossen plan to make the Zeetex TBR programme “tailor-made for the European market.”

Related News:

• European Zeetex Dealers Visits Thailand with S&H Tyres

• Zeetex Brand Out in Force at Reifen China

• S&H Tyres BV – Adding Personality to Tyre Sales