Scorpion Verde Harnesses Smart Phone for Marketing

Taking the paper consumption out of marketing – and in the process creating a somewhat product-appropriate way to disseminate literature on the new product – Pirelli has adopted QR Code technology, launching Scorpion Verde on Pirelli Tyre’s mobile telecommunications platform.

Tested for the first time in Spain both on the track and the road, the Scorpion Verde forms the focal point for a dedicated a new web section to its new tyre for SUVs and crossovers, with a wealth of information about the Scorpion and the entire Pirelli product line. Just a simple operation with a normal smart phone is enough: point the telephone at the two-dimensional barcode printed on the documentation provided with the product, and the phone goes straight to the site. The new tyre’s official website can also be accessed by taking a picture of the QR code with the mobile’s videocamera. In this way, you can get all the characteristics of the Scorpion Verde on your personal mobile phone.  

Software for decoding the QR code can be downloaded for free by going to http://www.i-nigma.com/Download-nigmaReader.html .