If Fast Fit Be the Food of Love…

Friends, Romans, motorists, lend me your ears…Tyre technicians at a fast fit centre in Bath have been brushing up on their Shakespeare in a novel celebration of the Bard’s birthday with drivers in the city. Staff at HiQ wrote Shakespeare’s most famous lines on the windscreens of all cars on Friday 23 April – the date widely believed to be Shakespeare’s birthday. And what, you may ask, does Shakespeare have to do with the world of rubber, save his love letter to the black circle, 'Pericles, Prince of Tyre'? It is suggested that HiQ Bath’s forecourt was the ground from which Shakespeare recited his soliloquies in the city.

HiQ Bath’s retail director Eric Holmes said: “We were recently informed that the famous playwright used to recite his work from Lower Bristol Road, where we are based. We immediately wanted to honour him, and after learning that his birthday was imminent, we decided to do something a bit different, which raised a few smiles as motorists waited for their cars.”

HiQ’s fast fitters used a uni POSCA pen to write a line on the windscreen of each car serviced or repaired on his birthday. And what if the motorist doth protest too much? Staff washed off the writing with one wipe, as the pens can write on any surface without permanently marking.

Holmes added: “Our staff aren’t just great at replacing tyres and carrying out service, they are all in touch with their literature as well.”