Grouptyre and Continental Kick Off World Cup Competition

Tyre retailers with a love of the beautiful game suddenly have additional incentive to purchase car or 4×4 tyres – Grouptyre has teamed up with official 2010 FIFA World Cup sponsor Continental to present their first joint national retailer incentive, and the top prize in the football themed promotion is a newly launched Sony 46 inch full HD LCD TV complete with home cinema system – perfect for watching the action from South Africa.

Three runners-up will be able to tune into the action on the latest Sony 19 inch HD ready LCD TV and a further ten winners will receive a  Continental World Cup Goodie Bag containing an Official World Cup replica match ball, a FIFA World Cup branded polo shirt and a FIFA World Cup branded rucksack. Eligibility involves nothing more complicated than registering online at www.grouptyre.co.uk/continentalwc and answer one question – and Grouptyre assures that it’s an easy one.  Then, every Continental car or 4×4 tyre purchased from a Grouptyre member before May 31 guarantees an entry into the grand prize draw which will be held at the end of the campaign. As Grouptyre comments, the more Continental tyres that retailers buy during the promotional period, the more entries they will receive into the prize draw, thus improving their chances of coming away with a top prize.

“The latest in a series of successful national promotions, this one is extra special as it celebrates the world’s greatest football tournament with Grouptyre and Continental,” said Grouptyre marketing manager, Lucie Dalton. “There are loads of consumer promotions but we want to reward our retailers for their loyalty and custom in the run up to the big event this summer.”