Forbes Ranks Goodyear 40th “Most Reputable” US Company

Forbes Magazine has published its fifth annual list of the companies with the best reputation in the USA, with The Goodyear Tire & Rubber Company ranked 40th. Goodyear says the list is based on the Reputation Institute’s US Reputation Pulse consumer opinion survey, which aims to measure the overall respect, trust, esteem, admiration and good feelings consumers hold toward the country’s 150 largest companies.

“This recognition is very meaningful as Goodyear’s reputation rides with consumers every time they get behind the wheel,” said Richard J. Kramer, Goodyear president and chief executive officer.  “It demonstrates that our high-quality, innovative tires with fuel-saving technology are valued by American drivers.”

Scores are based on RI’s “seven dimensions of reputation”: products/services, innovation, governance, workplace, citizenship, leadership and performance. RI said the 2010 survey indicates that products/services, followed by governance and citizenship are the most influential dimensions. Goodyear’s score of 74.24, represented a 0.79 point increase over 2009.  Goodyear is the only tyre manufacturer on the list and the highest-ranked company in the automotive industry.

“In today’s tough economic climate, corporate reputation is critical to sustaining and growing business,” said Anthony Johndrow, RI managing director, in announcing the 2010 rankings.  “This year’s results illustrate a direct correlation between how well a company manages its reputation and how likely consumers are to recommend or reject the company.”