Changes to Michelin MBA Indie Truck Dealer Programme Explained

Helping to communicate recent changes taking place within the organisation, the Michelin MBA independent truck dealer programme held its fourth annual event this year at the Caledonian Hilton in Edinburgh on Friday 23 April 2010. Russell Bowyer was introduced as the new full-time manager of the programme along with the promise of a new name for MBA and a new focus on the independent dealer channel. Commenting on his new role, Russell said that his appointment would bring “a consistent focus on the independent dealer channel” and that he will “invest time and resources in re-establishing and invigorating MBA”.

Bowyer added: “I am starting with a fresh view, a clean sheet of paper and nothing is off the agenda.  Michelin has tremendous resources and in conjunction with our chosen independent dealers we will deliver real change and improvement to drive their businesses forward”.

The meeting was closed by Bill Schafer, Truck Commercial Director, who told the meeting that Michelin has a commitment and determination to develop and promote the MBA product and service offer.  He reiterated the message of change, and informed the dealers that although it is a real challenge to increase investment in the current adverse market; that is exactly what Michelin is doing.

The event, which was attended by over 60 truck dealers and their partners, started with a business meeting which was addressed by the Michelin truck management team and was followed by a black tie dinner and entertainment including comedian and impressionist Jon Culshaw.