Bridgestone Promotes Green Driving Through Mini-Documentary

Television audiences have the chance to pick up useful tips and information on ‘green’ driving techniques and technologies courtesy of Bridgestone and the National Geographic Channel. The tyre major and broadcaster have partnered to produce a mini-documentary series called Drive Green, which Bridgestone says is aimed at inspiring consumers to change the way they drive to reduce carbon dioxide (CO2) emissions. According to Bridgestone, the series has a potential global audience of 315 million homes.

Topics covered in the three Australian-produced short videos include the development of new fuels, tips on efficient driving techniques as well as a feature on low-rolling resistance tyre technology. The first Drive Green segments aired across 166 countries worldwide in March, however those who missed it can view all three episodes at http://www.ngcdrivegreen.com/.

“We are delighted Bridgestone has chosen National Geographic Channel as its global media partner to promote the company’s CSR initiative through the National Geographic Channel network,” said Jonathan Ellis from National Geographic Channels Asia. “Green living is a new lifestyle attitude, and Drive Green will definitely become a new motto for consumers.”

“Bridgestone has a strong track record of educating motorists to think green through our support of initiatives such as the FIA’s Make Cars Green program and our development of low-rolling resistance tyre technology,” added Bridgestone Australia senior executive Andrew Moffatt. “The Drive Green program is another important milestone in our ongoing campaign to educate motorists about the crucial role tyres play in the impact their vehicle has on the environment.”