B&J Rocket Introduces Jensen Budget Range
Buffing and grinding tool maker, B&J Rocket has announced plans to launch a second budget brand called Jenson. The Jensen product line consists of most in-demand buffing and grinding tools, with production of the tools remaining at the firm’s Middlebury manufacturing plant.
B&J Rocket’s new second line offers three types of copper carbides like flat faced and round faced buffout wheels as well as most commonly used contour wheels. The blades cover all general applications and fit in all standard buffing hubs. Furthermore they will be available without restrictions through the worldwide network of B&J Rocket.
According to the company, the decision to introduce the new brand follows increased competition in the sector: “The continuously increasing competition as well as the request for a different strategy to enter customer segments with low purchasing power generated the idea of offering a secod line which specifically complies with these specific demands,” said Andreas Müller, MD of the B&J Rocket Group.
B&J Rocket Group is offering further information about the Jensen range at the new brand’s homepage (www.jensentireproducts.com) and, of course the B&J booth at the Reifen Show.
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