Best Choice: More Choice

Located in Beijing, Best Choice is a leading international tyre wholesaler in China having long term close cooperation with domestic manufacturers and overseas tyre distributors. "Best Choice is able to offer a range of excellent quality products that are economically priced. In 2009, the company exported over tyres to the value of over 50 million US dollars," said managing director Stephen Wu.

The company’s product range extends to all types of tyres, but most sales are UHP, PCR, and TBR.   “Our current product strategy is to develop more exclusive tyres and expand our private brands. At present we have two private brands available; Yellowsea and Sunew, which cover 28 sizes from 15 to 18 inches. All sizes have E-mark and S-mark and use environmental oil free raw materials. Before the Reifen 2010 exhibition in Essen, Germany, it is our intention to realize more sizes from 13’-20’ with another well-known Chinese tyre manufacturer,” continued Stephen Wu.

Best Choice’s next new product is an unsymmetrical pattern UHP tyre under the brand name MAZZINI. It is one of the company’s high-level products incorporating a distinctive new image and advanced technology. The first stage to be released will include approximately 15 to 20 sizes.  The sales concept is to be directed at new customers in key markets like the USA and Western Europe. Best Choice is seeking exclusive distributors in each of these global regions.

“Meanwhile, negotiations in relation to the sale of winter and TBR tyres are ongoing. Best Choice welcomes the opportunity to work together with clients on new tyre development,” said Wu.