Back for More – Michelin Sponsoring MPG Marathon in 2010

Michelin has signed its name on the dotted line to continue sponsorship of the MPG Marathon, an annual event organised by Fleet World Magazine. Now in its eighth year, in 2010 the MPG Marathon takes place at Ettington Chase, near Stratford-upon-Avon, on September 15 and 16. Participants will once again have the opportunity to show that skilful driving can mileage per gallon – or kilometers per litre, if that’s more your cup of tea – way beyond manufacturers’ own estimates.

“It is great news that we have continued our sponsorship of this important event,” commented Dave Crinson, Michelin’s head of fleet sales. “We know that our fleet customers appreciate the fuel saving and environmental benefits of Michelin tyres and we are committed to push this message through our continued support of the MPG Marathon.”

Speaking about the event, Fleet World publisher Ross Durkin added: “After vehicle depreciation, fuel bills are the biggest cost facing every fleet manager and motorist in the UK. Cutting fuel bills is not only financially beneficial to business but also cuts risk and emissions. The over-riding message of the MPG Marathon remains: It’s not what you drive, but how you drive that makes the difference and once again the combined efforts of all the participants and sponsors will continue to deliver a first class, educational event, promoting smarter driving for better business.”