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US Michelin Adverts Challenged by Bridgestone – Again

Author: Tyrepress Editors Comments: 0

Tire Review reports that, while finding no fault, the National Advertising Division of the Council of Better Business Bureaus has asked Michelin North America to “modify or discontinue, among other claims, certain advertising claims for the Hydro-Edge tyre.” The move comes in response to a complaint filed by Bridgestone Americas challenging certain claims made by Michelin in its advertisements.

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