Survey Shows More UK Dealers Recommend Bridgestone 4×4 Tyres

Research conducted by Encircle Marketing between April 2009 and February 2010 has revealed dealers recommend Bridgestone 4×4 tyres almost twice as often as the next most recommended brand. The survey showed that Bridgestone’s 4×4 tyres are recommended 18 per cent of the time, far ahead of the nearest competitor at 10.4 per cent. Dealer recommendation – widely accepted to be a key factor influencing customer purchase choice – was also found to be stronger for premium brands, with a 60 per cent recommendation rate versus budget brands.

The survey utilised data acquired through more than 6,000 monthly ‘mystery shopper’ telephone calls to dealers throughout the UK, covering all types of distribution channels. Brand recommendation and price data were collated across all major sizes and speed ratings.