Linglong: Tyre Labelling an Opportunity to Demonstrate Quality

Shandong Linglong Co., Ltd., president Wang Feng described tyre labelling as an opportunity in an interview with Tyres & Accessories. “Any new regulations should be fair for everyone, but they are a good thing for us [and therefore Infinity] because it means we won't have low quality product coming out of China. It also means that we can demonstrate that our products are good…We are confident it will result in better quality tyres for European customers.” Surrender Khandari echoed these sentiments, putting it like this: the result will be “more safe, more healthy, more green tyres for the customer [tyres] that narrow the gap with the best players.”

While Mr Wang Feng’s comments generally represented a positively pro-active response to the regulatory challenges the company is facing, he did register one concern: “Our only concern is about which test facility is recognised for the purpose of the regulation.” The underlying question is whether or not accrediting facilities will be required to be based in the EU. And if indeed there will be a particular list of these. If so, there are real concerns that there is not enough time to get all the necessary products certificated in time.

Either way, during his conference presentation, Dr Xunmao Xia (vice-chair of Linglong’s R&D centre) set out targets to improve Infinity’s performance characteristics by at least 5 per cent across the board and by 10 per cent with reference to wet braking.

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