HiQ Forges First Main Dealership Agreement

The HiQ fast fit network has secured its first partnership with a large UK main car dealership, and the company believes this could pave the way for similar arrangements in the future and form part of the company’s attempts to revolutionise the way that fast fit is delivered to motorists. The partnership will see HiQ operate its services from Ford dealer David Harrison Ltd in Peebles.

“We wanted to look at a brand that could offer outstanding marketing and internet provisions and HiQ was the ideal choice for us. One thing that we have struggled with is getting people to log on to a website to look at their tyre size and make before ordering them with us,” said David Harrison  operations manager Martin Cutbush. “HiQ can resolve this with their award winning website and we look forward to seeing the results.”

“This is an important partnership for HiQ and one that we are delighted with. It could set a precedent for the way that our fast fit network operates and a great deal of time and effort has gone into securing this partnership,” added HiQ regional franchise manager Reg Stephenson. “We believe that we can significantly enhance David Harrison Peebles existing fast fit facility and make it a profitable arm of their business.

“It is a perfect fit for everyone concerned and we can’t wait to see the HIQ sign outside the forecourt,” Stephenson added. “We think that we have stolen a march on our rivals. We have already had enquiries from other main dealers who are showing similar interest in our network, so the long term possibilities are extremely exciting.”

HiQ states it is attempting to position itself as the fast fit network of choice and recently celebrated its first anniversary as a fully franchised network. By the end of 2010 the network will grow to 185 centres, all of which will be display the firm’s new corporate identity.