Federal & Grouptyre Announce 2nd ‘Red Letter Day’ Winner

Federal and Grouptyre, the Taiwanese brand’s exclusive UK distributor, have announced the winner of the second ‘Red Letter Day’ campaign prize draw. Keith Manders, manager of Hammond Group’s tyre department, won the top £500 Red Letter Day prize.

The competition is intended to encourage dealer loyalty to the Federal brand and achieve growth within the UK market, and Federal says it has proven highly popular and successful and delivered fantastic results. Commenting on the prize, Manders said “I was genuinely surprised by the win and after chatting with my wife about how to spend the voucher, we have organised a House of Fraser shopping experience including the services of a personal shopper.”

 “This is our first incentive in association with Federal, which is one of our exclusive value brands, and it has really captured the trade’s imagination.” added Grouptyre marketing manager Lucie Dalton. “The response to the Red Letter Day was way beyond our expectations. We are proud of this endeavour and would like to offer our congratulations to Mr. Manders for being our winning dealer for the November/December 2009 grand prize draw. For the second consecutive year, Federal will team up with Grouptyre to continue this special incentive in 2010 and encourage more partners to join in and benefit from the programme.”