Exide Commits to Continued Team Solberg WRC Sponsorship

Exide Technologies has announced the continued sponsorship of Henning Solberg in the World Rally Championship. The company’s Norwegian subsidiary has sponsored Solberg since 1993 and this sponsorship was broadened to include Exide’s entire European Transportation organisation several years ago. As part of the company’s sponsorship, Exide Technologies provides the with Exide batteries for its vehicles. Solberg and co-driver Cato Menkerud will again sport Exide logos on their uniforms and car.

“We are very excited to continue our sponsorship of Team Solberg during 2010,” said Joseph L’Hostis, vice president of Aftermarket Sales and Marketing for Exide Technologies Europe. “We’re also pleased that wherever a rally is scheduled, Exide Technologies regional sales teams can invite their customers to VIP events – so the sponsorship is really a win-win for EXIDE Technologies on a number of levels.”