Delticom Launches US Wholesaler Site

Delticom North America, the US subsidiary of Europe’s largest online tyre retailer, has launched www.tires123.com, an online store targeting tyre retailers and service centres. The dealer-only website is the wholesale version of sister site tires-easy.com, a consumer site Delticom states is “known for its low prices for consumers.”

Delticom North America said it tested www.tires123.com for months before taking it to market. “We’re doing well with consumers. Now let’s sign up the pros,” said Andy Sachar, general manager of Delticom North America. “Registration is easy, and membership is free.” The site gives dealers access to Delticom’s product range of passenger, light commercial vehicle, 4×4, ATV, lawn and industrial tyres.