Bridgestone Sues over Trademark Infringement

Bridgestone Americas has reportedly filed trademark infringement suit against Commerce Max Inc., a Texas company selling “Amberstone” brand medium truck and OTR tyres, reports Tire Review. Based in Pflugerville, Texas, Commerce Max, according to its website, sells a wide range of tyre brands, including Michelin, Bridgestone, Goodyear, Yokohama, General and Firestone. The Amberstone brand tyres it offers are produced in China by an unnamed manufacturer.

The suit was filed in the US District Court for the Middle District of Tennessee, and reportedly demands Commerce Max pay damages, discontinue sales of the Amberstone lines, destroy all associated marketing materials, inform its customers that the brand is not affiliated with Bridgestone, pay to Bridgestone any profits made from the sale of Amberstone brand tyres, and cover Bridgestone’s legal fees.

According to its website, Commerce Max “is a leading OTR tyre supplier that sources and delivers hard to find OTR tyres for the mining exploration and earthmoving industries. Commerce Max has built solid relationships with hundreds of suppliers and manufacturers and therefore access to thousands of tyres available through this network. Working together, we provide superior customer service and timely delivery of new, used and retread tyres from all over the world.”

The company claims it specializes in “new, used and refurbished or retread OTR” tyres, and also sells granite and flooring for commercial buildings, as well as truck wheels.