Associate Dealer Program Blossoms for Tirecraft

Tirecraft Canada said its new associate store program has been a huge success, resulting in the addition of nearly 120 locations since it was relaunched in 2008, reported Tire Review. “This is the best possible endorsement of our programme’s strong value proposition and our new fully engaged, highly energized management team,” Tirecraft president Don Gauthier said. “We are all squarely focused on delivering added value to our customers at all levels and across all segments.”

The new programme, put together after Tirecraft’s previous ownership drove it into receivership, has been accepted across Canada, the company said, and is now being rolled out in Atlantic Canada thanks to Tirecraft’s partnership with Nova Scotia’s Miller Tire Group, which late last year took a 25 per cent stake in the company.