Alliance Tire Raises Prices 4.5%

Alliance Tire Europe BV has announced that it will implement a price increase of around 4.5 per cent effective 1 April. All shipments after 1 April will be made at the new price. According to the company, Alliance has taken the decision “due to the rising of raw materials,” and “has no other alternative but to increase prices by an average of 4.5 per cent”. As a result some sizes and products will face a smaller increase, while others could increase above 4.5 per cent. “We are in the same situation as all other tyre manufacturers”, Manuel Pintado, president of Alliance Tire Europe BV commented.