500+ Exhibitors Confirmed for Reifen 2010

According to the latest report from Reifen 2010 organiser Messe Essen GmbH, more than 500 exhibitors have now confirmed their participation at the trade show. Firms from more than 40 nations will thus present their tyre related products and services when the doors open at the exhibition in Essen, Germany open on June 1. This year’s show, the 26th to be held, includes the Innovation Award, which honours pioneering new developments within the industry.

Messe Essen and Germany’s Federal Tyre Trade and the Vulcanisers’ Skilled Trade Association (Bundesverband Reifenhandel und Vulkaniseur-Handwerk) will present the prize to pioneering new developments in the three categories: “Services and Marketing Ideas”, “Concepts and Processes” as well as “Technology and Products”. Exhibitors have until March 31 to submit applications in order to be considered.

A jury will assess the products according to a number of criteria: innovative content, user benefits, economic viability, safety, sustainability, environmental compatibility (in the “Technology and Products” category), potential for winning over and binding customers (in the “Services and Marketing Ideas” category) and optimisation potential for the value added chain (in the “Concepts and Processes” category). Prizes will be awarded during the show’s opening press conference on June 1. All contributions submitted for the ‘Innovation Award’ will be on displayed during the exhibition week.