US Michelin Executive on Freight Efficiency Council

Don Baldwin, business segment manager for Michelin Americas Truck Tires, has ascended to the board of directors for the North American Council for Freight Efficiency, reports Tire Review. Baldwin, one of 19 original founders of NACFE, is the only tyre manufacturer representative on the board, Michelin said.

“The health of the freight industry depends on the ability of its carriers to implement more energy-efficient solutions,” said Baldwin. “The good news is that more and more of these solutions are being introduced into the market. I look forward to helping lead NACFE to provide a reliable source of information regarding the effectiveness of these solutions.” 

The intent of the NACFE is to collect, assess, and circulate performance information from testing agencies and laboratories; collect marketing and user data; and provide understandable, up-to-date efficiency information to share with technology developers, Council members, fleet owners and truck drivers.

As a member of the board of directors, Baldwin’s primary functions will be to guide the organization to collect, assess, and circulate information on performance and efficiency benefits to technology developers, fleet owners, and truck drivers.

At Michelin, Baldwin is responsible for evaluating market trends and specifying the technologies and tyres lines that will be developed to meet future customer needs. Baldwin also currently serves as an advisory council member for the Yellowstone Park Foundation. He has worked for Michelin for more than 30 years in various manufacturing, quality, product design and marketing positions, the tyre-maker said.