Translogik Signs Exclusive Tyre RFID Deal With Qingdao Mesnac

Transense has announced that its sensor sales division, Translogik RFID Limited, has signed an exclusive global distribution agreement (excluding China) with Qingdao Mesnac Co. Ltd. for its range of RFID products. The tag has been developed to be embedded within the tyre during the manufacturing process, where it will last the lifetime of the tyre, or alternatively in a patch which attaches to the tyre wall, as an aftermarket solution.

Graham Storey, CEO of Transense said: “The potential tyre RFID market is currently estimated to be in the region of 1.2 billion units per annum. We have the first commercially available, independent (non-OEM) RFID tyre tag available to OEM’s, fleets and service providers. The tag has undergone a rigorous and extensive testing process during the past 18 months, in both truck and car tyres, and has proven to be exceptionally robust, meeting all quality expectations…RFID allows for accurate, real-time management of tyre assets and when combined with the Translogik range of fleet inspection tools, provides our customers with a total end-to-end tyre management solution to monitor tyre pressure, tyre temperature, tread depth, and now with the use of RFID, full tyre tracking to prevent counterfeiting and tyre theft, a significant problem for truck and bus fleets, and car rental companies worldwide”.

Mr Yang, general manager of Qingdao Mesnac said: “The Qingdao Mesnac Company is very pleased to have signed this global distribution agreement with Translogik; my staff have worked hard to ensure the RFID tyre tag can meet all the demands  a product like this will endure through its life. We have tested many thousands of tags in hundreds of tyres through various conditions to ensure the product we supply to Translogik is of superior quality and fully compliant with the new AIAG B11 industry standard. Our relationship with the Transense Group has developed rapidly over the past year.”

The agreement follows on from a memorandum of understanding the two companies signed last September.

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