The Who Play Bridgestone Halftime Show at Super Bowl XLIV

One of Britain’s oldest surviving (well, at least half of them) rock bands, The Who played the Bridgestone-sponsored halftime show at American Football’s biggest event yesterday. The 10-minute slot has been filled by single bands best described as classic since the infamous “wardrobe malfunction” of 2004’s Super Bowl XXXVIII. Bridgestone has sponsored the show for the past three years, which have featured Tom Petty & the Heartbreakers, Bruce Springsteen and the E Street Band and now The Who’s Pete Townshend and Roger Daltrey. Coverage of the show can be seen below in the embedded video. Before and after the big event, an American Football match broke out, the much-loved New Orleans Saints beating the more fancied Indianapolis Colts 31-17. Bridgestone also displayed its latest adverts amidst the action on the television coverage.