R4 Broadcasts Radio Ad

R4 Ltd recently launched its first advertising campaign focusing on its environmental services to local businesses and organisations in the Northern Ireland area. According to the company, the campaign debuted on local radio station, with the focus being on how R4’s services make it easier for companies to recycle their vehicle tyres and catalytic converters. R4’s first foray into radio advertising, was produced by a team at the Brownlow Youth Project radio station Xtreme FM.

R4 is said to be gaining momentum in attracting more local business to its recycling services since announcing its pioneering cross border tyre recycling programme in the autumn of 2009. Local businesses which already use the services of R4 include Craigavon Borough Council, Lurgan Tyre Centre, Charles Hurst and Murrays.

The news of R4’s increased marketing efforts follows an exhibit at RoadExpo Scotland at the start of November. According to the company, R4 was “inundated with enquiries about suitable applications for tyre bales.” Michael Kerr R4’s business development manager was said to have been “very pleased with the quantity and calibre of the visitors at the show.” All the visitors Kerr spoke to were “very excited about the prospect of using tyre bales as a recycled alternative to virgin material in road construction applications, and we even had some new potential uses suggested to us from the visitors,” according to R4’s website.