Prices Up at Bridgestone Europe

Escalating raw material costs, particularly those for that most necessary of commodities, natural rubber, has prompted Bridgestone Europe to increase prices on all tyre products. The new pricing takes effect April 1 and while the increases will vary according to product category and market, tyres will on the most part become between three and five per cent more expensive.

“While we are making intense efforts to mitigate the impact of raw material cost increases, regrettably we have no option but to reflect a portion of the cost increase in the tyre price,” commented Gerry Duffy, Bridgestone Europe’s vice president of Sales & Marketing.