Online Retailer Popgom Reports 7.3 Million Euro Turnover

Online tyre retailer Popgom was founded in France in 2008 by Christophe Tesseraud, previously European CIO at Michelin. The tyre major is a minority (approximately one-third) shareholder in the business behind Popgom, Tyredating SAS, and today the firm operates retail tyre portals in France, Spain and Germany. Company representatives claim that a site catering to the UK market will be established in 2010.

According to French media, during last year – its first complete year of operation – the online tyre dealer achieved an annual turnover of 7.3 million euros. Active since October 2008, Popgom, as news site autoactu.com reports, is already receiving more than 250,000 visitors and 4,000 orders a month through its French portal. In total the business is operating in cooperation with around 2,000 fitting stations in the three countries where it is currently active. Popgom reportedly is aiming to achieve a 25 per cent share of the online retail tyre market in the next five years, a goal it plans to achieve through the establishment of further online portals in Austria, the Czech Republic, Hungary, Slovakia, Switzerland and the Nordic countries.