Motiva Leasing Fleet Opts for Michelin New Tyre Policy

ATS Euromaster has increased its share of business with Motiva Group from 30 to 100 per cent, under a new tyre fitment policy which has seen the company select Michelin as its preferred tyre brand across its fleet of over 3,500 cars. The new agreement spans each of Stoke-on-Trent-based Motiva Group’s leasing and rental arms, including Motiva Vehicle Contracts and M-Way Vehicle Rentals. The deal replaces a previous arrangement which saw tyre fitment shared between Kwik-Fit and ATS Euromaster, with a predominantly Pirelli-based policy.

Gary Williams, Operations Director of Motiva Group, says: “ATS Euromaster has developed a solid understanding of our business and we’ve been impressed with their attention to detail. Having access to the largest mobile tyre fitting fleet in the country is also a significant benefit, particularly in a market where having tyres fitted at a customer’s home or place of work is becoming increasingly popular.

As part of the contract, ATS Euromaster is using its Phoenix authorisation system to manage the approval process for all new tyre fitments. This allows centre staff to verify that a vehicle is under contract, assess whether work requested meets the pre-defined rules agreed with Motiva and then ensures that any work undertaken is charged accurately.