Italian Customers Finding New Longstone Website ‘Stupdendo’

Vintage and classic specialist Longstone Tyres is saying benvenuto to Italian customers, and to cater for car enthusiasts from this part of the world the South Yorkshire based company has launched an Italian language website. Longstone worked with a translation company in Sheffield to prepare the www.longstonegomme.it site, and proprietor Doug Cawley states the website has already been a "great success" and obtained good search results from Google.it and frequent Italian traffic.

The site’s creation was prompted when Longstone noticed an upswing in orders from overseas, particularly from Italy. The company quickly realised communication was being slowed down and purchases and enquiries more difficult by the language barrier, and thus the decision was made to translate the company website and product databases into Italian.

Longstone Tyres says it has already noticed an increase in orders from Italy since the site went live. Indeed, when examining current sales figures the company estimates the Italian site will have paid for itself within four months to a year.