Charity to Head Conti Americas Passenger & Light Truck Dealer Sales

During these tough times for the commercial vehicle tyre market, Continental Tire the Americas has turned to charity for help – Chris Charity, that is. The former Continental Tire Automotive Aftermarket national sales manager is taking on the role of national sales manager for the Passenger and Light Truck Tire Division’s Dealer Channel, a role in which he will be responsible for directing, managing, training and supervising the dealer field sales force. Charity will also manage and oversee the development of new business and the growth of existing accounts within the US. Charity replaces Tom Colelli who is retiring after 43 years of service with Continental Tire.

“On behalf of Continental, I would like to thank Tom Colelli for his years of dedication to our company. We wish him the best in his well-deserved retirement years,” said Bill Caldwell, vice president of sales and marketing, Continental Tire.

Charity joined Continental’s Tire operations in April 2002 as a quality engineer. Prior to joining Continental, Charity was employed by Collins & Aikman and Custom Molders Inc. He received his Bachelor of Science degree in marketing from the University of North Carolina, Charlotte and his M.B.A. from Wingate University. In his new position, Charity is based in Fort Mill, South Carolina and will report directly to Jim Sicking, director, Dealer Sales Channel.