Blackcircles Launches New Website

Peebles-based Blackcircles.com has launched a new version of its website. Blackcircles, which has been operating in the tyre market for nine years, says it has overhauled its website to make the buying process more straightforward and to complement the launch of its new online servicing business.

The company launched its servicing facility in December 2009, joining up with national car parts distributer Unipart, with the aim of saving motorists up to 60 per cent compared to manufacturers’ dealerships. This services is provided via a number plate recognition system that assists consumers in booking their service. According to the new website, a similar number plate/tyre database system is due to be added to the site in “early 2010.”

Mike Welch, managing director of Blackcircles.com, said: “As an online business, having a website that reflects our brand and the quality of our offering is essential and the team has worked hard to develop a consumer-focused retail platform. We wanted to revamp the website to make sure it was easier for our customers to buy tyres and allow us to deal with the increase in site traffic.  It’s now far more user-friendly and reinforces our price and servicing advantages, ensuring we really stand out from our competitors.”

Blackcircles.com was launched in 2001 by Mike Welch and has since grown to a turnover of £15 million and 300,000 customers.  The site enables customers to buy their tyres or servicing online or over the phone and have work carried out at one of more than 1,300 independent garages across the country. According to the company, customer retention rates are three times higher than that of high street fast-fits and satisfaction rates are said to reach 95 per cent plus.

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