Avon OE Customer Achieves New Production High

The Morgan Motor Company has achieved a new record for output in 2009, with the total cars built expected to total around 690 – a 73 per cent increase on the company’s usual figure of 400, according to reports in Autocar. The car-maker’s tyre supplier, Cooper Tire Europe, which supplied Avon ZZ3s for the Aero 8 and Aeromax models, declared itself “extremely proud” of its long association with Morgan.

Historically, sales of Morgan cars have remained relatively static at around 400 cars per year, but demand from mainland Europe, especially France and Germany, resulted in the steep increase of cars being built at the company’s Malvern factory. With the introduction of the £125k SuperSports, an open-topped version of the Aeromax, Morgan is expecting another big year in 2010 with sales heading for 740 to 750 new cars. Cooper Tire Europe will continue to supply Morgan with the ZV5 and ZZ3 ranges from its Avon Tyres brand.

Cooper Tire Europe business development director, Steve Cundy said, “The OE market is not one that Cooper or Avon generally does not operate, however we are extremely proud of our long association with Morgan as a regular OE customer. So it’s great to see them bucking the trend, considering the global credit crunch, and being an exception to the rule in new car sales.”

Avon ZZ3s in 225/40R18 and 245/40R18 are the front and rear fitments for the Aero 8 model and 225/35R19 and 245/35R19 as front and rear fitment for the Aeromax model.