TIA Announces Creation of New Environmental Advisory Council

Last November, when he took the presidency of the Tire Industry Association (TIA), one of Wayne Croswell’s goals for his term was to increase the organisation’s presence in tyre recycling and other “green” issues. To achieve this goal, on January 14 TIA announced the creation of its new Environmental Advisory Council (EAC). The EAC, says the organisation, will provide strategic information, advisory services, educational programnes, and governmental assistance that promote environmental awareness throughout the tyre industry.

The EAC replaces the Tire and Rubber Recycling Advisory Council (TRRAC), which for 15 years, comments the TIA, has brought together the brightest minds in the tire and rubber recycling sector. However the TIA adds that the EAC will go further than TRRAC by expanding this initiative to include all facets of the tyre industry. For TIA members and the tyre industry this means, says the TIA, examining every aspect of their business to be energy efficient, ensure safety, reduce waste and to use methods that reduce, reuse, repair and recycle tyres.

“It’s clear that ‘green’ issues are becoming more and more enmeshed in both our personal and professional lives, and thus, I wanted to take a broader, more holistic approach to how tyre dealers and the tyre industry can better understand and implement ‘green’ concepts and practices into every aspect of the industry – from cutting down on paper use in the office to the utilisation of environmentally-friendly technologies on the shop floor, to finding new and exciting ways to utilise scrap tires,” said TIA president Wayne Croswell. Croswell went on to say that, “My goal with the EAC is to help make TIA the pre-eminent ‘green’ authority in the tyre industry.”

The EAC members were personally selected by Croswell to represent various tyre industry segments. Each member, says the TIA, brings a unique combination of extensive experience, a special area of expertise and an environmental interest to the EAC. The EAC will meet on a regular basis, and plans for this year are currently being formulated.