Premium Brand Draw Sees Arnold Clark Customer Win Fiat 500

A Stafford man has won a Fiat 500 in a promotion to encourage road safety. At the end of 2009 all Arnold Clark Service Departments throughout the UK ran the campaign focusing on tyre safety, offering free tyre checks and entering people into a competition to win a brand new Fiat 500. The competition was set up in conjunction with six leading tyre manufacturers: Goodyear, Dunlop, Bridgestone, Continental, Michelin and Pirelli. The competition aimed to encourage motorists to increase their road safety by purchasing a premium brand tyre. On the purchase of a premium tyre they were entered into the prize draw to win the Fiat 500.

Mark Thacker was the fortunate winner of a brand new Fiat 500 at Arnold Clark’s New Motorstore in Stafford after entering the competition when he purchased a Goodyear tyre. Following his purchase of a set of Goodyear tyres, Thacker said he never thought his name would come out of the hat. On discovering he had won he said, “I am thrilled to win a new car, completely over the moon. I cannot believe my luck.”

Mark’s Brother Mick, who was with him when he discovered he had won the car joked, “It’s a great prize; the only problem is it makes the jumper I got him for Christmas look a bit rubbish!”

Michelle Fisher, Goodyear Brand Manager said: “We were thrilled when a consumer who had bought a Goodyear tyre was picked out of the hat. We work towards promoting road safety and educating people on the importance of buying the right tyre for their vehicles. It seemed like a natural fit to get involved with this promotion with the other tyre manufacturers. As leaders in the market it is important that we support such initiatives and encourage the purchase of premium tyres. Congratulations Mark!”