Pirelli P Zero Trofeo “the Toast of this Year’s Show”

As a brand somewhat synonymous with glamour and flare, Pirelli and the Autosport International Show are an excellent fit. The Italian brand took the opportunity of the 2010 show to display its vast array of motorsport tyres and Pirelli seemed sure that one particular model was turning the most heads among the 85,000 visitors. The P Zero Trofeo proved, in Pirelli’s opinion, to be “the toast” of this year’s show.