Kwik-Fit to Sell Marangoni Tyres

Kwik-Fit is to supply Marangoni tyres from 1 February 2010, with all UK Kwik Fit centres receiving stocks of the company’s car, van and SUV tyres. Commenting on the new partnership, Greg Graham, UK brand manager, Marangoni Car Tyre Division said: “We are delighted that our brand has been chosen by Kwik Fit and we feel that it fits their requirements perfectly. Our exceptional value for money brand proposition was immediately recognised by Kwik Fit, as was the increasing consumer visibility we have worked hard to build over the years.”

Kwik-Fit’s Head of Buying, Keith Tabram, commented: “We are delighted to be working with Marangoni and look forward to a long and successful partnership. The Marangoni brand will strengthen our mid-range offering, giving customers a higher quality product, available in more sizes and with a reliability of supply from Europe that other manufacturers can struggle to achieve. Kwik-Fit’s customers will continue to benefit from the same range of benefits and peace of mind that we currently offer on our mid-range tyres.”

Greg Graham continued: “Through 2009 we found we had an opportunity to expand our UK supply network, and at the same time Kwik Fit had been investigating the possibility to expand their mid range/value offering. Even in the very first meetings, it was clear that our brand offer was one which seemed to fit the needs of Kwik Fit very well”.

Kwik Fit is presently undertaking a pre-launch stock building programme, hence the “official” launch date of 1 February.