Grouptyre Maxxis Rewards Prizes for 2010 Revealed

Following the launch of the Maxxis Rewards national promotion last year, which the tyre manufacturer says was “highly successful”, 2010’s prizes have been rolled out in conjunction with Grouptyre – the exclusive Maxxis distributor in the UK. The 2010 programme once again features a VIP trip as the main prize. Based on the volume of Maxxis car, van and 4×4 tyres they buy within the promotional period, the top 15 dealers will win a holiday in Shanghai, China’s largest city and the world’s largest cargo port, which will include an exclusive tour of the Maxxis factory in Kunshan.

Situated on the mouth of the Yangtze River, Shanghai was the first Chinese city to be opened up to foreign trade in 1842 and is today a cosmopolitan centre of culture and design. The Bund and City God Temple are among its historical landmarks, while other ‘must see’ attractions include the Oriental Pearl Tower and the Shanghai World Financial Centre – the world’s third tallest building at 1,614 ft. The Maxxis Kunshan facility is one of the biggest tyre plants in the world, with a manufacturing capacity of 46,000 tyres a day. The lucky 15 retailers will be among the first to visit it and ride the new 4.5km test track, which has been developed to support Maxxis International’s OE commitment.

The Maxxis Rewards 2010 programme runs until the end of September and is open to UK-based official Maxxis car tyre stockists. It will again include a series of prize draws, into which participating companies are automatically entered, and each quarter 13 lucky dealers will win a superb prize. Last year the winners were presented with TVs, gift vouchers, an iPod/Wii-based entertainment package and a Christmas hamper. Retailers who register to take part will also have the chance to earn Argos vouchers and Maxxis merchandise, including a new range of promotional clothing for their staff.

Meanwhile, a new feature has been introduced in the form of a special football challenge. Courtesy of Liverpool FC, with whom Maxxis has a sponsorship agreement, dealers will have the chance to play in one of the ‘world teams’, with players selected from tyre retailers and Grouptyre members. Further details of this will undoubtedly come at a later date.

“The phenomenal success of last year’s Maxxis Rewards programme meant there was little doubt it would roll over into 2010, but with a truly exceptional main prize on offer and so many opportunities to win, it really is a tyre trade promotion not to be missed,” says Grouptyre sales director Paul Hollows. “Essentially, the programme will operate as it did in 2009, and the more Maxxis tyres retailers buy over the coming months, the greater their chances of winning a top prize.” Dealers can find further information about the Maxxis Rewards programme on the Grouptyre website, where they can sign up with their local Grouptyre business development manager.

“The response to the Maxxis Rewards was way beyond our expectations and we are delighted to be continuing it this year to thank our Maxxis Centres of Excellence for their support and to encourage retailers to take a close look at the benefits Maxxis has to offer when choosing their value brand,” says Maxxis International UK’s managing director Derek McMartin.