Grouptyre Lays Out 2010 plans at Annual Meeting

The Maxxis brand’s exclusive UK distributor, independent tyre wholesaler Grouptyre, discussed its plans for 2010 at its annual sales conference in Liverpool on December 9 and 10. On the first day of the conference sales director Paul Hollows took business development managers and sales managers from the 13 member companies through a review of Grouptyre’s achievements in 2009 and announced the programme of sales and marketing initiatives for 2010. The day’s proceedings also included a brand presentation from Maxxis International UK managing director Derek McMartin and a series of interactive working groups.

On day two delegates met at Liverpool FC’s Anfield stadium for further discussions, which included presentations from some of Grouptyre’s major customers as to how they are looking to drive their businesses forward in 2010. Once the morning’s business session was concluded, the group enjoyed lunch in the Legends Lounge plus a stadium tour with former Liverpool player Phil Neal, the only player to feature in Liverpool FC’s first four European Cup triumphs. 

Neal’s involvement was arranged by Maxxis, who as an official partner to Liverpool FC has been maximising its sponsorship support by organising VIP hospitality packages at the club’s Premier League home fixtures for high performing retailers and key Maxxis customers.  

“The business sessions were extremely productive and everyone came away from Liverpool not only with a clear understanding of our sales plans for 2010, but really fired up about the year ahead,” said Grouptyre managing director Karl Naylor. “Anfield is a superb venue and our thanks to Maxxis and Liverpool FC for arranging Phil Neal’s involvement, which went down extremely well with all the football fans among the party.”