Federal Second Brand Hero Releases Promotional Videos

Hero Tires has released corporate promotional videos for both the English and Chinese markets. The European film, presented in English, consists of a montage incorporating the manufacturing of various Hero tyre models and such aspirational imagery as a fashion show. Meanwhile the Chinese video draws on the history of the country in order to emphasise the heritage of the brand, which is manufactured in China.

“The European video is putting on a show taken inspiration from the catwalk presentation to underscore a virtually symbiotic connection between tyres and upscale fashion,” the company explains. “Hero Tire has shared the similar sentiments like most dynamic fashion brands originated from Italy which displays the same quality and exclusivity and has established presence and significant visibility on the global market.

On the Chinese video, Hero states: “Like the other ancient countries, China has walked through vast of dynasties in more than 5,000 years and its history has been one of the greatest legacies in the world. Hero’s Chinese edition shooting derived from a background of the famous Three Kingdom period. There, tons of dazzling effects on a massive scale have enveloped viewers in a true war epic in the magnificently told ‘Red Cliff’ dated back thousands of years in the 2nd and 3rd century, which makes you feel like you were part of the battle scene. The story is very much about the men of real heroes who showed their sheer bravery and intelligence who are still admired and remembered today. Based in Nan Chang, Jiang Xi – considered the “City of Heroes” with regard to birthplace of many talents and leaders, Hero Tires is named not only to pay tribute to the unique heritage of its origin but to be the top and ultimately performing China-made tyre.”

The promos can be seen on the company’s website and on YouTube.