CEAT Opens Dubai Office

In order to best meet growing demand for its tyres in the Middle East region, Indian manufacturer CEAT has established a new Dubai office. The operation is to be headed up by Pawan Rana.

“Middle East is an extremely important market for us, we are doing well in this region and also have an established network of distributors,” said CEAT general manager of Exports during the Dubai office’s inauguration ceremony. “Forty per cent of our export sales come from Middle East.” He added that a key reason for opening the office was to provide its customers in the region with better service.