Brityrex has Sold 70 per cent of Floor Space for 2010 Show

ECI International has confirmed that 70 per cent of stand space for Brityrex International 2010 (5, 6 and 7 October at Manchester Central) has now been sold. Confirming the positive take-up from exhibitors, ECI managing director Paul Farrant said: “We continue to make very good progress with the exhibition and I can put everyone’s mind to rest by confirming that Brityrex will definitely be taking place as planned in Manchester in October. Reaching the 70 per cent milestone at this relatively early stage means we go forward with confidence and in the knowledge that the industry is firmly behind the exhibition.”

ECI is now compiling a list of show incentives planned by exhibitors which will be promoted to potential visitors through a variety of marketing, advertising and PR activities in the run-up to the exhibition. One such company is Hofmann Megaplan, which has announced plans to give away a tyre changer worth almost £14,000 to one lucky visitor at this year’s exhibition.

Organisers promote Hofmann mega tyre changer giveaway

The incentive is all part of Hofmann’s plan to create a buzz of interest and excitement around its presence at the show in October. Managing director James Boon said: “Brityrex will be the highlight of our sales and marketing effort this year so we’ve decided to give it everything we’ve got in terms of attracting customers to our stand. We will be giving away one of our top of the range ‘lever-less’ tyre changers, the megamount Magic, which is a revolutionary changer with built in wheel lifter and automatic fitting and removal carried out by keypad.”

Further details on how visitors can secure a chance of winning this flagship prize will be released closer to the show, but it is likely to be based on a visit to the Hofmann Megaplan stand and answering a simple questionnaire.

The organisers said other “show-stopping incentives” will be announced in the coming months.