Apollo Hosts Three-Day India Conclave

Earlier this month, Apollo Tyres brought together its high performing business partners for an India conclave, reports Tire Review. Partners qualified for the event by achieving challenging sales targets in the commercial vehicle tyre category in 2009. The initiative, organized under Apollo’s International Marketing Program for exports out of India, was christened “Jai Ho” after one of the Oscar-winning lyrics from the movie Slumdog Millionaire, and literally meaning “may you be victorious.” The reward for this victory was an all-expense-paid, three-day incentive trip to India.

The Conclave, held between 22 and 24 January, allowed business partners from diverse countries like Afghanistan, Iran, Iraq, Myanmar, Pakistan, Philippines and Turkmenistan to meet and interact with Apollo’s leadership team in the head office, who shared future growth and strategic plans for different markets and product categories. The partners were also taken on a tour of Apollo’s largest manufacturing unit at Limda in Gujarat, in the western region of India. The event also included a visit to the Taj Mahal. The conclave ended with a felicitation ceremony by Apollo Tyres’ Chairman, Onkar S. Kanwar, at the annual Apollo One Family Day in front of nearly 1,000 employees.

Speaking on the success of the India Conclave, Satish Sharma, chief of India operations for Apollo, said, “The targets set were not easy and my heartiest congratulations to all our business partners in achieving them. Apollo is a clear market leader in truck-bus and light truck tyres in India, this directly speaks about our product quality, and therefore our tyres are also the right fit for similar markets around the world.”