Sumitomo Establishing Falken European Sales Company
News that has already been doing the rounds in the tyre world for several months has now been officially announced – in response to questions from Tyres & Accessories, Japan’s Sumitomo Rubber Industries Ltd has confirmed the establishment of a new sales company for the European market. Called Falken Tyre Europe GmbH, the new company will be based in Offenbach, near Frankfurt, Germany (where the manufacturer’s European liaison office is already located) and will take over the Falken and Ohtsu brands in the European replacement tyre market from Goodyear Dunlop as of January 1, 2010.